The First Custard of July

Plum crumb (I liked the rhyming name) kicked off Shake Shack's July flavors and of course I was there to test it out. As you can see, it's pretty harmless and unfortunately the flavor was just as mundane. I detected just a hint of pluminess, but my dining companion insisted it was little different from eating vanilla. The crumbs were plentiful and sugary, but not soggy — something that Shake Shack seems to be quite adept at doing.

Update: The people who said the Times Square Shake Shack would open today were wrong. The latest info says Tuesday.

Update Two: For the holiday weekend, Shake Shack has weekend specials — a corn dog at the Upper West Side branch and a special concrete using Mast Brothers chocolate at both locations.